Google also rewards quick load times and good UX, both of which can be improved when you develop AMP pages. The design of the AMP result cards will help to drive clicks and impressions, which in turn positively affect SEO, even though AMP itself is not a ranking factor. May 2016 : Google unveils Instant Apps with Android N and updates the iOS search appĪMPing up your site Load times & prominent links boost SEO.September 2015 : Apple released News with iOS9.July 2015: Microsoft isn’t doing anything live and instant, unless you count their automatic Windows 10 updates.May 2015 : Facebook releases Instant Articles.And now, Google is catching up in the overall race for “instant.” Instant mobile content has become more standard across platforms in the past year. The Google search app is so popular on Android, and AMP is so popular on mobile browsers that it’s not surprising Google is bringing the two together for iOS users. AMP has created new opportunities for marketers to reach their audience, and with each new update those opportunities will continue to expand.Īs with most Google updates, this will likely create a need for marketers to re-evaluate their content, site design and SEO strategies to stay up to date, and at the top in mobile search. Google’s underlying goal has always been to connect searchers with the information they’re looking for, and now that AMP is available on the iOS app, it’s clear that marketers can’t ignore the need to optimize for the format. Their aim is to create more seamless UX for users searching on iPhones and iPads by loading all pages 10 percent faster and displaying Accelerated Mobile Page content in results. Heads up, marketers: Google just upgraded the iOS version of their search app. B2B Content Marketing: A Comprehensive Guide.Social Media Marketing: The Complete Guide.The Big List of Content Marketing Statistics. Google Ads Consultant / Pay per Click Consultants.
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