1/9/2024 0 Comments Your reality synthesia![]() Here are a few things analytics can tell you about your video content performance: This can help you understand what's working and what isn't and give you an idea of how to improve video content on your knowledge base. If you're hosting your video on a site that offers analytics, like YouTube, you can understand exactly how your customers find and interact with a video. Pretty cool, huh? □ Reason 3: See analytics and engagement data ![]() Oh and you don't need a video camera, microphone or actors. The tool allows you to create videos from text with human-like AI avatars in 60+ languages, including text-to-speech narration. Language barriers and high costs aren't an issue with video creation tools like Synthesia. Lastly, maintaining knowledge base articles in multiple languages is difficult enough, but creating videos with a human face or narration in every language is incredibly costly. ![]() Plus, video content includes audio, allowing users to listen to the instructions instead of watching them. Text can be difficult to read for some people, while bold video visuals stand out. If that isn't a good enough reason, consider accessibility. In fact, people take in 95% of the information presented through video vs. Wouldn't you rather watch a short video than read a long article or blog post? That's why a video is a perfect medium for a knowledge base, as it shows context and allows the users to follow along at their own pace.īesides, at each step of the video, the user can compare what's on their screen with what's in the video. Depending on the particular feature that the knowledge base explains, the article can get very long and hard to follow. Text-based knowledge base articles are usually written as how-to guides and FAQs and include step-by-step instructions. □ Reason 1: Easily demonstrate and explain a problemĪ knowledge base article serves to explain a solution to a problem and educate the users on the individual features of a product/service. Including relevant videos can enhance the customer experience, decrease strain on customer support teams, and lead to better customer satisfaction.īeyond that, there are 3 more nuanced benefits of embedding videos in knowledge bases/help centers. 3 reasons why you should create knowledge base videos ![]() The videos also often include visuals, such as animations or screen recordings, to help illustrate the points being made. Knowledge base videos usually have a narrator who speaks slowly and clearly, using simple language that is easy to understand. It can be an answer to a generic question about the business/product, or a demonstration of how to solve a particular problem with a software or tool. Otherwise, let's get started! What is a knowledge base video?Ī knowledge base video is a type of informational video that helps customers learn about a specific topic. How to Turn a Knowledge Base Article into a Video (In 3 Steps) 3 examples of video knowledge bases to get inspired byĪre you one of those people that don't like reading? Watch our in-house Learning Strategist Kevin explain and demonstrate the process through video□.3 tips & tricks to making great videos in Synthesia STUDIO.3 steps to creating knowledge base videos using cost-effective tools.3 reasons why videos are some of the most essential tools in a knowledge base.If done right, adding videos to knowledge base articles can transform the platform into a self-service support universe and take the load off of the customer support team. That's why video is a powerful medium for communicating information through visuals and audio in an easily-digestible and engaging way. However, these articles can be quite long, and people just don't like reading. On its own a well-written and well-organized website knowledge base is a great tool for breaking down processes, features, and frequently asked questions. One of the first touch-points between your customer and your business is a knowledge base. Guiding your customers through a problem is an essential part of customer support.
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